Intelligence-led B2B demand generation

Demand generation, engineered.

Intelligence, conversation and AI, run as one system. Your sales team meets the right decision-makers. Every meeting qualified, confirmed and briefed.

Book a 45-minute demand review See how the system works
Working with B2B companies since 2017 First qualified conversations typically inside 15 days India, Singapore, SEA and the Middle East A team of 125+ professionals
Qualification scorecard · Conversation #4,812Qualified
"Our vendor contract runs to March. We've had two escalations this quarter."
15,000+
Qualified meetings and SQLs generated
For B2B sales teams since 2017
245+Cr
Client revenue impacted
Pipeline opened through meetings we set
45+
B2B companies worked with
India, Singapore, SEA and the Middle East
01Our point of view

Most outbound fails before the first call is placed.

Four positions, formed over 45+ B2B engagements since 2017.

I

The buyer is a committee, and the committee can be mapped.

A list of titles is not a map. A map names the people, their role in the decision, and what they have already been told.

Buying committee mapMapped
Account CXO HR Administration Procurement Finance Five roles, one decision. Each named, each with a position.
II

Timing signals predict intent better than firmographics.

Contract expiry, vendor churn, hiring spikes, escalations: these open buying windows. Headcount and industry are the filter, not the qualifier.

Timing signalsLive
Buying window Hiring spike Escalation Contract expiry Expansion Signals refreshed every cycle, not a database bought once
III

The conversation is the job, so measure the conversation.

Dials and emails are activity. We score every conversation and calibrate every caller against the same bar.

Conversation 4,812Scored
Scale Commercial Pain Authority Intent Every caller held to the same bar. Every conversation scored.
IV

A meeting is only useful if it happens, so carry it to the door.

Scheduled is not delivered. We invoice on meetings held, so our incentives sit exactly where yours do.

Meeting carried to the doorHeld
Scheduled Confirmed Re-confirmed Brief sent Held Billable Scheduled is not delivered. We invoice on meetings held.
02The system

Four layers, one engine.

Intelligence narrows the market. Conversation opens it. AI keeps quality constant. Governance keeps it visible.

AI does the mapping and the calibration. A trained person has the conversation.

Your ICP and wish list
Market and site data
Timing signals
Amplior Market MapAccount map, decision-maker map by role, prioritisation tiers, do-not-reach list
Conversation engineCalls, email, LinkedIn, WhatsApp, sequenced by persona, carrying your positioning in full
AI calibration and qualification gatesVoice-AI caller calibration, call scoring, five gates: scale, model, pain, authority, intent
Qualified meeting, held, briefed, in your CRMConfirmed and re-confirmed, pre-meeting brief to your closer, post-meeting verdict captured

Every verdict feeds back into the map

Governance underneath: weekly quality review, fortnightly joint review, monthly intelligence report, live dashboard
Layer 1

Market intelligence

A living map of your buyer. Refreshed every cycle, sharpened by every meeting.

Layer 2

Conversation engine

Calls, email, LinkedIn and WhatsApp, sequenced by persona. Never generic outreach.

Layer 3

Conversational intelligence and AI

Voice-AI calibration holds every caller to the same bar.

Layer 4

Governance and visibility

Live dashboards, CRM feedback loop, weekly reviews. Inspected, not assumed.

03How an engagement runs

Five steps. Each one has an owner, a deliverable and a checkpoint.

First qualified conversations typically inside 15 days, steady run-rate inside 30.

  1. 01

    Ground

    ICP, buying committee, wish list and do-not-reach list agreed.

    You receiveTarget universe and persona map
  2. 02

    Map

    Account research, decision-maker triangulation, signal capture.

    You receivePrioritised account list with triggers
  3. 03

    Converse

    Multi-channel outreach by persona. Every conversation scored.

    You receiveLive dashboard access
  4. 04

    Qualify and set

    Five gates cleared. Confirmed, then re-confirmed.

    You receiveMeeting with lead report and context notes
  5. 05

    Hand over and learn

    Brief to your closer. Verdict captured: won, lost or wrong fit.

    You receiveCRM sync and monthly intelligence report

Running underneath, every week

  • Weekly quality and pipeline review
  • Fortnightly joint review against your calendar
  • Monthly market intelligence report
  • Quarterly step-back on segment focus
  • Escalation chain from caller to management
A 45-minute demand review. No deck, no pitch.You leave with a first target-account list, whether or not we work together.
Book a demand review
04What qualified means here

Every meeting clears five gates before it reaches your calendar.

We publish our definition because most vendors leave it vague.

Gate 1

Scale

Above the threshold for your offer.

Gate 2

Commercial model

Incumbent and renewal window known.

Gate 3

Pain

An escalation, expiry or change event.

Gate 4

Authority

Seniority confirmed. Committee named.

Gate 5

Intent

A reason to meet and a next action agreed.

Billable only when the meeting is heldA meeting counts when it happens and your closer confirms it.
A fixed approval window with objective groundsYou review each meeting against the published gates.
05Who we work with

Leaders in workplace services and in AI and technology services.

One shared need: a sales team that should be closing, not prospecting.

Workplace services

Food and cafeteria platforms, security, facility management, HR and training, employee experience.

Workplace buying committeePer site
Corporate site CXO HR Administration Procurement Finance Facilities Buying committee we reach, mapped per site
What the engine already holds
12,000+ corporate accounts and 40,000+ decision-makers across six Indian cities.
Typical mandate
An ongoing qualified-meeting engine for a national sales team, city by city.

AI and technology services

Enterprise technology, AI services, fintech and SaaS selling into Indian and regional enterprises.

Enterprise buying committeePer account
Account Revenue leader Operations leader Functional head Budget owner Mapped per account, not per title
What the engine adds
Account intelligence and signal capture for long-cycle offers. Persona-level messaging that carries technical positioning intact.
Typical mandate
Named-account programmes. You give us the list, we open the doors.

Sectors reached since 2017

  • Corporate food and cafeteria platforms
  • Security services
  • Facility management
  • HR, learning and training
  • Enterprise technology
  • AI services
  • Fintech and payments
06Proof

Results we can show without naming the client.

We do not publish logos. Our clients' sales teams carry our work as their own.

12,000+
Corporate accounts mapped
Our own intelligence asset, refreshed every campaign cycle
40,000+
Decision-makers identified
Across HR, Administration, Procurement, Finance and CXO roles
A national corporate food-tech platform, three years in: from a five-person pilot in two cities to a closed-loop revenue partnership.

Engagement de-identified at the client's request. Figures are cumulative across three years of campaign operations and are approximate.

2,600+qualified meetings held with decision-makers
41%sustained connect rate across outreach
2 in 3scheduled meetings held, after confirmation discipline
3 yearsof continuous partnership, still active
ET Inspiring Leaders Award (North) 2023: B2B LeadGen Innovator of the Year IISSM Security Excellence Award 2023
07Perspectives

What the market has taught us, written down.

Field notes from thousands of conversations with the people who buy workplace and technology services.

Benchmark report

How corporate India buys workplace services: the committee, the triggers, the timing

Six findings from three years of mapping one category.

Read the report
Field note

Dissatisfaction stays hidden until it doesn't

Read
Method

Calibrating callers with Voice-AI without losing the human

Read
Field note

Manufacturing plants and GCCs do not buy the same way

Read
Method

Why we invoice on meetings held, not meetings booked

Read
Field note

CXO interest scales with framing

Read
08How we engage

Three ways to work with us. All of them pay for outcomes.

You are never billed for a meeting that did not happen.

Model A
How you are billedHeld only
Meetings held Not held, not billed Invoiceper meeting held A reserved pod, an agreed run-rate

Per Lead

You pay for qualified meetings held, nothing else. We carry the delivery risk.

For enterprise sales teams with capacity to take volume
Model B
How you are billedBase + per meeting
Per meeting held HeldHeldHeldHeld Reduced monthly base Shared risk, a stable dedicated team

Hybrid

A reduced monthly base plus a per-meeting charge. Shared risk, a stable dedicated team.

For growth-stage companies building a repeatable motion
Model C
How you are billedNamed accounts
Your wish list Meetings on your calendar You give us the list, we open the doors

Lead on Demand

You send a wish list of named accounts. We map the committee and create the meetings.

For named-account and ABM programmes

A good fit when

  • You sell a considered B2B offer to the corporate workplace or enterprise buyer
  • Your offer works and your customers will say so
  • A named person on your side owns closure
  • You want conversations and a map, not a list

Not a fit when

  • You sell to consumers
  • The offer is still being proven
  • You want a database, not conversations
  • You want a one-month trial. The engine needs a quarter
Mohit Sharma, Founder of Amplior
Mohit SharmaFounder, Amplior
09From the founder
I started as an SDR. Twenty-five years later I still believe the conversation is the job, and that the people having it deserve better intelligence than a list and a script.

Amplior was built in 2017 around one idea: go deep in a few buying committees, map them properly, and hold every conversation to the standard your brand deserves. We say the true thing, we own our part, and we never take credit for your close.

ET Inspiring Leaders Award (North) 2023B2B LeadGen Innovator of the Year
10Questions buyers ask first

The five things a sharp Head of Sales asks us in the first meeting.

How do you keep meeting quality high at volume?

Five published gates, Voice-AI calibration, call sampling with scoring, a fixed approval window on your side, and invoicing only on meetings held.

How fast does this ramp?

First qualified conversations typically inside 15 days, steady run-rate inside 30. The first two weeks build the target universe and the working rhythm.

Do you work with our competitors?

We may already know your market. We tell you who else we serve in your category before you sign. Every mandate runs on its own pod, wish list and do-not-reach list.

What do we actually see?

A live dashboard, a lead report for every meeting, a feedback loop into your CRM, a fortnightly joint review and a monthly intelligence report you keep.

What happens if it does not work?

You will know by week six, because you see the same numbers we do. If the engine is not earning its place we say so first. The market map stays with you.

11Start here

A 45-minute demand review. No deck, no pitch.

You leave with a first target-account list, whether or not we work together.

  1. 01
    You describe the offer and who buys it. Twenty minutes.
  2. 02
    We walk the map. What the engine already knows about that committee.
  3. 03
    We agree whether a pilot makes sense. If it does not, we say so.
We reply within one working day. Your details are used only to prepare the review.