Search Engine Optimization

Reasons Why SEO is Important For B2B Companies

By May 24, 2018 No Comments

In this digitalization, Every B2B organization knows that Seo is very important for their Digital growth. But the time and the small budget reduces the efforts as well as the importance too.
The truth is that you should never avoid Seo. Let us show you some authentic Statistics of Seo so that it will be beneficial for you and your b2b Organization.

  • According to Demand Gen Report – 61% of the b2b Organizations Decision-makers always starts their decision making action with a web search.
  • According to the report by CEB – 77% of the B2B Buyers say that without researching on the web on their own, they won’t even speak to the salesperson.
  • According to the Social Media B2B Report – 67% of the leads are generated per month is through blogs.

It is true that Seo is one of the best methods for every B2B Organizations to expand and grow their Digital market and it will also create the biggest impact on the demand generation.

 

 

1. FOR B2B ORGANIZATIONS – SEO SEARCH RESULTS ARE NOT YET COMPETITIVE AND CROWDED.

The competition is very high when it comes to Seo. Most B2B Organizations hesitates and it is the very reason and the b2b organizations who do use it have very strategic advantages that increase their leads. More importantly, most B2B Organizations does take use of Seo more aggressively.
Companies having higher Seo Rankings are increasing more leads for their business and almost definitely selling more products. Using good Seo techniques for their Content marketing will make their brand more famous and visible on the internet.
Secondly, Google personalizes the search results based on your local search history, location and more and through that, the search results are displayed.

To see where your brand shows on the search results, you have to remove the personalized preferences. Then look your status on the web search results and compare it with your B2B Competitors.

You have to check some important things like;

  • Is anyone on the internet is answering the common questions of your prospects and customers?
  • Check the authenticity, credibility, and check if they are providing the detailed information?

You have to convert those things into your business opportunities through answering there questions and queries. Give your best and you will able to generate a good repo in front of them and this will also increase the SEO visibility.

2. THE VALUE WILL BE AUTOMATICALLY INCREASED WITH GOOD CONTENT SEO STRATEGY.

The content has a power to build a trust and confidence on your buyers.
Every buyer expects that the vendors they are working with should be well aware of what the do and what they provide.
To increase the value of your content, you should follow these tips and make your content marketing more famous.

  • Keywords: Keywords play a very important role in every B2B Content because keywords increase the value as well it will increase the website rank on the google. Every user search through a keyword so you have to be well aware of good keywords and that should be related to your content.
  • User intent: The keywords you will use in your content will be useless if it doesn’t give a good approach to your reader and it will not meet the requirements of your readers. It should answer the questions asked by the readers.
  • Content Types: Understand your audience in advance and prepare the content according to them. Don’t forget to choose the right and targeted audience so that you will reach your customers without any obstacles.

3. Generate B2B Opportunities through mobiles.

Leads can and does converts through mobiles directly and indirectly both.
Buyers have started using mobile phones in their offices more frequently then they use their laptops, & computers. – According to eMarketer.

It’s all about reaching your customers where they’re most comfortable.

There is a difference in the search for mobile and search on the computer:-

  • Long Tail Keywords – Long tail keywords will be very helpful because on mobiles people usually search by entering the full sentence and also search through their voice.
  • The mobile-friendly user experience becomes very helpful and it also faster the load times of a content.
  • Inquiry Forms, Phone numbers, Emails, Social media links should be easily accessible, tappable and they should not be very lengthy.

So, now is a time to take advantage of Seo to increase your B2B Leads for your organization. Use the content marketing strategies and target the right audience for it. Don’t neglect the Mobile-based Seo otherwise, your competitors will take advantage of it.

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